Novelist · Landing page concept
Elena Marquez
A moody, literary launch page for a novelist's new book, designed to drive pre-orders.
- Midnight #141b2b
- Antique Gold #d2ad6a
- Parchment #efe6d4
- Oxblood #6b2d2a
- Slate #9aa0ae
- CREATOR
- Elena Marquez
- CATEGORY
- Novelist
- DELIVERABLE
- Landing page UI
- YEAR
- 2026
Overview
“Some secrets ripen in salt.”
A concept book-launch page for a literary novelist. It puts the new title front and centre, leans on critic praise, and makes pre-ordering the single obvious action.
Design direction
Deep midnight navy with antique gold gives a bookish, evening-reading feel. A classic Garamond-style serif carries the voice. The book cover is built as a tilted 3D object that sits in front of an author portrait, joining the story and the storyteller in one image.
The problem
A pre-order window is short and unforgiving. Everything competing with the buy button had to justify itself or go.
What we did
Critic praise, an excerpt and a single pre-order action, arranged so a reader can decide in one scroll. Retailer choice appears only after the decision is made.
Key sections
- 01Centred masthead navigation
- 02Launch-date eyebrow and hero
- 03Pre-order and sample-chapter CTAs
- 04Pull-quote review
- 053D book cover with bestseller badge
- 06Author portrait with caption
- 07Praise strip
Style guide
Palette
- Midnight#141b2b
- Antique Gold#d2ad6a
- Parchment#efe6d4
- Oxblood#6b2d2a
- Slate#9aa0ae
Typefaces
- Cormorant GaramondHeadlines & quotes
- JostBody & UI