Nutritionist · Landing page concept
Nourish Simply
A fresh, credible landing page for a registered dietitian offering meal plans and 1:1 coaching.
- Leaf #2f6b4f
- Sprout #d9ecd9
- Peach #ffd9c2
- Evergreen Ink #1c2a22
- Rice #fbfaf6
- CREATOR
- Leah Park, RD
- CATEGORY
- Nutritionist
- DELIVERABLE
- Landing page UI
- YEAR
- 2026
Overview
“Eat well without the rules or the guilt.”
A concept page for a registered dietitian. Nutrition online is full of noise, so the design puts credentials up front, keeps the tone kind, and offers a free 7-day meal plan as the first step.
Design direction
Leafy green and soft peach on a clean off-white feel fresh and healthy. A friendly slab-serif headline with a highlighter underline adds warmth. An organic blob-shaped kitchen photo, circular food bowls and a 'today's plan' card with macro bars show the product in action.
The problem
Credentials are the whole differentiator for a dietitian, but leading with them reads clinical and cold.
What we did
A fresh, food-forward page where the RD line is present in every section rather than announced once. Meal plans and 1:1 coaching are priced side by side so visitors self-select.
Key sections
- 01Credential badges
- 02Headline with highlighter accent
- 03Meal plan and quiz CTAs
- 04Stat cards
- 05Blob photo with food bubbles
- 06Daily meal-plan card with macros
- 07Press strip
Style guide
Palette
- Leaf#2f6b4f
- Sprout#d9ecd9
- Peach#ffd9c2
- Evergreen Ink#1c2a22
- Rice#fbfaf6
Typefaces
- Young SerifHeadlines
- FigtreeBody & UI